Digital Marketing Manager
Job description
Responsibilities
- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns
- Monitor and analyze effectiveness of marketing content
- Develop and manage website content
- Find and target the right audiences
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications
- BS/MS degree in marketing or a related field
- 5+ year of marketing experience
- Content creation skills, specially in Saudi slang
- Excellent communication and organizational skills
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Category: Full Time
Job Location: Riyadh HQ